MARKETING

Working in a variety of marketing categories like Beauty, TV, Consumer Packaged Goods, Beverages and Spirits, Cars, and Hotels has been very rewarding. In my journey, one thing always remained consistent: A passion for design, culture, and communication. I'm adept at targeting national and multicultural markets, as well as niche and boutique products.

 

Some clients of note: Coca-Cola, GM, Jaguar, Zac Posen, Marriott, Sharp, Pantene, Martha Stewart, United Airlines. View the full list in the Contacts section. 

Beauty

Working for L'Oreal and Bath & Body Works allowed me to create seasonal campaigns for new product launches and understand the evolving beauty markets.

Bath&BodyWorks-PawelSokalski-marketing
LOreal-PawelSokalski-marketing
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bath & body works campaign
Maybelline-PawelSokalski-marketing
Netflix-PawelSokalski-marketing

Design

Spirit brands and Entertainment IP are intense projects that are very rewarding. Some work includes campaign for Jaguar, Dos Equis, Netflix, and Cutty Sark.

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DosXX-PawelSokalski-marketing
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Jaguar-PawelSokalski-marketing
CuttySark-PawelSokalski-marketing

Products

The passion for designing extends to products you can hold in your hands, from books to candles to  supplements.

TommyTune-PawelSokalski-marketing
Candles-PawelSokalski-packaging-design
Botanicaide-PawelSokalski-marketing