The attraction is in yellow campaign Print, TV & Events
In Puerto Rico, Cutty Sark needed a campaign that elevated a brand that was viewed as an entry level whiskey. The work lived as an extension of the brand line “The Attraction is in Yellow,” and was shot by a well-known Latin American photographer. The campaign ran for 4 years and included TV, print, summer events and a yearly showcase of the photography in the Museum of Modern Art of Puerto Rico.
House of Cards TV series
Netflix needed an irreverent social media campaign that reminded the users of House of Cards’ unique point of view. A series of memes were created fitting the different audience for Facebook, Twitter and Instagram
House of Cards TV series Outdoor Posters
Netflix needed an out-of-the-box idea to promote the show House of Cards. With a limited timeframe, illustrations were created from video frames. The illustrations were created in photoshop and mix media, and pasted around in different cities around the country.
Stay thirsty my friends
Dos Equis Beer needed a campaign site that was irreverent and strange, like the “Stay thirsty, my friends” campaign itself. With sections devoted to mini games and unusual items. It was positioned as a discovery box that featured background stories to helped give the most interesting man character gravitas and dimension
The Water Tank Project
Art Above NYC. Water Above All. Site & Mobile App
Over 1 billion people do not have access to clean water. So to make people aware of global water problems, we turned New York City water tanks in New York int canvases for creativity. The Water Tank Project site and app helped New Yorkers navigate through the 100+ water tanks spread around NYC.
XK Car launch Site & Digital Marketing Worldwide
Jaguar wanted a site that was about lifestyle and creators of beauty. The new car was just an element between the 10 contributors like the restaurateur Alan Yau, the designer Zac Pozen and the car designer Ian Cullum. The site was accompanied with online multilingual banners that run in U.S. and 12 European countries.