Design

Netflix

House of Cards TV series

Social Campaign

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Netflix-PawelSokalski-marketing

Netflix needed an irreverent social media campaign that reminded the users of House of Cards’ unique point of view.  A series of memes were created fitting the different audience for Facebook, Twitter and Instagram

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Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing

Netflix

House of Cards TV series Outdoor Posters

Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing

Netflix needed an out-of-the-box idea to promote the show House of Cards. With a limited timeframe, illustrations were created from video frames. The illustrations were created in photoshop and mix media, and pasted around in different cities around the country.

Netflix-PawelSokalski-marketing
Netflix-PawelSokalski-marketing

Cutty Sark

The attraction is in yellow campaign Print, TV & Events

CuttySark-PawelSokalski-marketing
CuttySark-PawelSokalski-marketing

In Puerto Rico, Cutty Sark needed a campaign that elevated a brand that was viewed as an entry level whiskey. The work lived as an extension of the brand line “The Attraction is in Yellow,” and was shot by a well-known Latin American photographer. The campaign ran for 4 years and included TV, print, summer events and a yearly showcase of the photography in the Museum of Modern Art of Puerto Rico.

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CuttySark-PawelSokalski-marketing
CuttySark-PawelSokalski-marketing
CuttySark-PawelSokalski-marketing
CuttySark-PawelSokalski-marketing
CuttySark-PawelSokalski-marketing

Dos Equis

Stay thirsty my friends

Site

DosXX-PawelSokalski-marketing

Dos Equis Beer needed a campaign site that was irreverent and strange, like the “Stay thirsty, my friends” campaign itself. With sections  devoted to mini games and unusual items. It was positioned as a discovery box that featured background stories to helped give the most interesting man character gravitas and dimension

DosXX-PawelSokalski-marketing
DosXX-PawelSokalski-marketing
DosXX-PawelSokalski-marketing
DosXX-PawelSokalski-marketing
DosXX-PawelSokalski-marketing

The Water Tank Project

Art Above NYC. Water Above All. Site & Mobile App

WaterTankProject-PawelSokalski-marketing
WaterTankProject-PawelSokalski-marketing
WaterTankProject-PawelSokalski-marketing

Over 1 billion people do not have access to clean water. So to make people aware of global water problems, we turned New York City water tanks in New York int canvases for creativity. The Water Tank Project site and app helped New Yorkers navigate through the 100+ water tanks spread around NYC.

WaterTankProject-PawelSokalski-marketing

Jaguar

XK Car launch Site & Digital Marketing Worldwide

Jaguar wanted a site that was about lifestyle and creators of beauty. The new car was just an element between the 10 contributors like the restaurateur Alan Yau, the designer Zac Pozen and the car designer Ian Cullum. The site was accompanied with online multilingual banners that run in U.S. and 12 European countries.

Jaguar-PawelSokalski-marketing
Jaguar-PawelSokalski-marketing
Jaguar-PawelSokalski-marketing
Jaguar-PawelSokalski-marketing
Jaguar-PawelSokalski-marketing
Jaguar-PawelSokalski-marketing