Beauty
Bath & Body Works
Tutti Dolci Skin Care Line Marketing & Merchandising
Tutti Dolci line was created for an emerging youth market with increased disposable income a taste for fun, whimsical, fragranced beauty products. To launch the product, we imagined an entirely new in-store experience, with scent pumped through the stores and interactive displays to entice customers to discover the new products.
The confectionery theme made the entire experience a fun, multidimensional discovery.
L'Oréal
Fit me! foundation launch Desktop & Mobile Tool
L’Oréal needed an fully responsive on-line tool for their foundation product to tap the "real woman" market. The challenge was to create the engine behind it and shoot the cast composed of L'Oréal employers to cover all the possible skin tone options. After answering 5 questions about skin texture and tone, the perfect liquid foundation is recommended to her.
The tool had to work seamlessly on mobile and desktop, and had to integrate with the existing campaign launching at the same time. After its initial U.S. launch it has been modified for use in Canada, Australia and New Zealand.
Bath & Body Works
re:new Skin Care Line Marketing & Merchandising
re:new store theme was created to introduce the new spring premium brands in the 1600 Bathe & Body Works stores. The shooting was done with the idea of stripping down the past and just present a re:new "new you" concept and it focus on hair, skin, body and overall glow.
Bath & Body Works
C.O. Bigelow Skin Care Line Marketing & Merchandising
Limited Brands bought the 100 + years old, New York based C.O. Bigelow brands, and Bath & Body Works developed a complete line of products based on modernizing Bigelow’s original formulas. Over 85 unique products were created, ranging from unusual body lotions to cinnamon mouth washes to classic rose water toners.The line was fully launched in 1600 Bath & Body Works stores, introducing the classic line to the mass market.
L'Oréal
La Palette Nude Makeup Desktop & Mobile Tool & Rich Media Ads
L'Oréal requested an interactive tool for a module on the La Palette brand page. The end goal was to encourage user exploration of Nude and Nude Intense palettes while inspiring the purchase and discovery of the other content offerings on the brand page.
The fully responsive module was created, centered on creativity that allows the user to act as their own professional makeup artist and design customized eye shadow looks from the shades in both palettes. A full campaign of standard and unique banner ads driving to the tool and online content were designed in tandem.
Zac Posen Couture
Zac Posen
Site
Zac Pozen did not have any mono brand stores and wanted to create a “window shopping experience” to showcase his line of clothes and accessories like bags, glasses and intimate apparel. The result was a horizontal scrolling navigation, store with models representing all the brand’s verticals. The site exterior look changed from day to night depending of the time.
